Part of their work is digital strategic planning and competitor assessment. They research how your target group would use their digital devices. With this in mind, they make outlines and graphic designs, and then examine effectiveness with user-tests before development begins. Feedback is used to continually refine suggestions and designs until they deliver exactly what our clients are looking for.
If we omit the work of UX designers in our online development, we risk a double loss; after all, customers are reluctant to shop on complicated, cumbersome platforms. This way, not only do you lose the revenue from purchases, but also accrue the costs of retrofitting and modifying your digital sales tools. The big advantage of the UX methodology is that you can make your online sales tools customer-friendly even before starting development, saving both time and money.
UX professionals work according to a methodology, formulate an assumption, and then validate it by measuring user satisfaction in the interest of saving. Qualitative tools employed include user-tests, interviews, and field surveys, while quantitative methods can be online questionnaires, remote tests, and analytics.
Anyone who is considering selling online and wants satisfied customers, regardless of industry, will require the contributions of UX and UI designers.
OFFICE DEPOT HUNGARY
WOLTERS KLUWER HUNGARY
Varga Csaba, projekt manager -