The Pingvin Pharmacy webshop, which has been operating for nearly 10 years, was increasingly visited by mobile devices, so the pharmacy decided to launch an appshop to more professionally and comfortably serve its customers' needs. Since launching in February, Pingvin Pocket Pharmacy has helped more than 2,500 users manage their health.
The first pharmacy appshop
In addition to the existing webshop, the introduction of a mobileshop application is typically relevant in sectors where active app usage can simplify regular ordering and thus can be particularly effective in the pharmaceutical and health care industry. The Pingvin Pharmacy chose Mcomapp, the white-label shop application of LogiNet, to be the first in Hungary to open a pharmacy-appshop: customers can choose the Pocket Pharmacy from more than 7,000 products on the App Store and on Google Play.
New sales channel
Pingvin Pharmacy, observing increasing sales on mobile devices, decided to launch a mobile appshop. Our partner was looking for a solution that could be easily and quickly integrated with a Magento 2-based webshop, to make it easy for customers to access the services available on the mobile app.
The optimal solution for starting an appshop
The benefits of our Mcomapp mobileshop application --including quick launch times of only a few months, ready integration of Magento and Shopify systems, and many built-in features-- convinced Pingvin Pharmacy to choose Mcomapp. Our Standard Package includes all the features you need to launch a new sales platform: with multi-step filtering, products, prices, and promotions, customers have the flexibility to choose from available payment and shipping options, create wish lists from their favorite products, and past orders can be placed into the shopping cart with one click.
Thanks to the agile organization of our development team, the Pingvin Pocket Pharmacy was available for download from the App Store and Google Play after just four months of customization, development, and testing. LogiNet's proprietary white label shop application –thanks to many of its ready-made features-- is available at a much lower cost than other custom development.
Launch push campaigns - Notifications on Pocket Pharmacy users’ mobiles
Pingvin Pharmacy staff can manage mobile-optimized content in a mobile CMS, and push notifications can be sent to boost sales. On the landing page, it is also possible to display current offers and promotions in the form of banners and product selections, and customers can easily subscribe to the Pingvin Pharmacy newsletter in the app.
Over 2500 active downloads
For years, medicine and vitamins have steadily been among the top of best-selling products online, and we are proud to be the first in our country to open a pharmacy appshop with the support of the Pingvin Pharmacy team. Customers appreciate the innovation, as the app can be found on more than 2,500 mobile phones since its February release.
At LogiNet, for the first time ever, we were working on a mobile shop application development in the dynamically developing health and pharmaceutical industry, so our team assessed the legal and economic regulations of this specific sector. According to a survey last year, there are about 90 pharmacies operating online stores in the sector, which have enormous potential for launching user-friendly mobile shop applications.
G. Fehér Marianna, marketing osztályvezető -